Analysts believe Apple plans to release three new smartphones this year, including one with a larger display than previous models. Analysts also expect Apple to release an iPhone with an edge-to-edge display similar to the iPhone X but using less-costly LCD screen technology.
Apple’s event invitation made heavy use of the color gold, fueling speculation on social media that the company plans to launch a gold-colored successor to the iPhone X, which was made available only in silver and gray last year.
Documents filed at the U.S. Federal Communications Commission unsealed earlier this year showed Apple had sought approval for a gold version of its iPhone X, but it never released the color. A few hours after Apple’s announcement, 9to5Mac, a technology news website, posted photographs of two gold iPhone models stacked on top each other, with a larger-screened model on the bottom. Both models resemble the current iPhone X.
Apple is also reportedly planning major redesigns for the MacBook Air and Mac mini this fall, but it’s unclear whether those will debut at the iPhone event. The new MacBook Air would be cheaper and feature slimmer bezels and a Retina display. The Mac mini could include a much-needed spec boost. We could also see a new iPad Pro with Face ID and an Apple Watch with a bigger display. If all these hardware rumors come to fruition, this would be one of Apple’s biggest events in a while, though the company tends to save Mac announcements for later in the fall. Apple did not respond to requests for comment about the authenticity of the photos.
Apple has for years released its new phone models in the second week of September, and often updates other product lines such as the Apple Watch at the event. The company has already given base-model iPads and some MacBook laptops an update this year.
Apple typically starts selling new iPhones a few weeks after launching them, in time for the holiday shopping season. The iPhone X, priced at $999 and up, has helped Apple beat Wall Street sales expectations. Investor Warren Buffett, speaking on Thursday to CNBC, said the iPhone is “enormously underpriced” even when it costs $1,000, given how indispensable it has become for so many people.